Tech Tips

Do I *Need* A Newsletter?

Well, actually . . . no. What you need is a follow-up system. A way of following up with potential clients who visit your website. No matter how interactive your website is, you can't expect potential clients to return over and over again. But if they give you permission to contact them . . . now, THERE is an opportunity. Don't waste it.

Building a list of potential clients is one of the smartest things you can do. In fact, it's the *holy grail* of internet marketing. Treat your subscribers like gold and don't ever take them for granted. If you build a good relationship with them, you will have all the clients you need . . . and more. Here's the system I use every day.

Do You Want To Do Virtual Groups?

In one of my classes recently, a student remarked -- "I want to do what you do -- teach teleclasses and do virtual groups."

Great -- There's only 1 thing you need

8 Tips For Writing Email Newsletters

Some people say that email newsletters are no longer effective. There are just too many of them.

I disagree.

Email newsletters establish you as an authority in your field, and you don't even have to write a book! Although you will be able to if you write consistently for an email newsletter.

In a few short years, my email newsletter has grown to over 16,000 subscribers.

Building Your Practice With Email Newsletters

Many people don't realize how important (and effective) email marketing is to build your EFT practice. According to some of the latest research in email marketing, over 70 percent of email marketers say the impact of it is increasing, not decreasing.

I know that there are a lot of other ways to build your practice, but let's consider the facts:

1. Potential clients are skeptical. These days, no one trusts anyone unless they know you.

Email Newsletters: How To Turn Words Into Dollars

If you want to market your business on the internet, building your business with email newsletters is a massively important skill.

One reason that email newsletters are so effective is that it keeps you (and your service) in the minds of your potential clients. When your potential clients are ready, and they have a need for your service, they will contact you.

My Secret To Success

Have you heard the expression . . . 

"The money is in the list"? 

How about . . . "The fortune is in the follow-up"?

Internet marketers know where the money is  . . . 

Growing a massive email list is one of the smartest things you can do to market your business.

It's the backbone of internet marketing.

And ANYONE can do it.

Consider this . . .

Once someone opts into your list, they are 5 times more likely to buy something from you (products and services.)

And yes, of course, I will be rolling out my all NEW "Profit From Your Newsletter" teleclass in January.

Don't miss the boat!

Go to http://www.Profit-From-Your-Newsletter.com to register.

Don't Work Harder -- Automate!

Don't Work Harder -- Automate!

You may have heard the expression -- "Work smarter, not harder." 

Well, I disagree. 

For me, the goal is to NOT to work smarter, but to work LESS.

One way you can do that is to automate your systems. Are you still sending out newsletters and updates with an outdated system or worse, manually? 

In a word, don't -- it's not worth your time. Use this system instead. It makes everything easy.

I like easy.

Why American Idol Is Smart Marketing

For examples of smart marketing, one needs to look no further than the popular TV show, American Idol.

Why? Smart marketers need to know what their customers want. To find out, they use a simple tool called a survey. When marketers survey their customers, they learn what the customer wants and produce products accordingly. If you produce products without using a survey first, you are guessing. 

American Idol uses technology (special phone lines and text messaging) to ask America what they want. They are virtually assured that Americans will buy the product (CD's, etc.) because they CHOSE it.

No matter who wins the competition, the producers of the show are guaranteed success. 

P.S. Some survey tools that I have used are: Survey Monkey and the Ask Database.

Email Newsletters: If I Had It To Do Over

As you may know, I use GetResponse to distribute my email newsletter.

GetResponse is an autoresponder.

It's amazing what it can do. With the click of a button, my newsletter gets delivered all over the world to over 15K subscribers. Compared to direct mail -- it is incredibly easy and inexpensive.

But, if I had it to do all over again, I would choose a different solution -- a more comprehensive solution.

Click here to see why. In many ways, when I signed up for GetResponse, I just wasn't thinking about the future. This more comprehensive solution would have been more expensive to start out with, ($299 per year, compared to $145 for GetResponse), but much more versatile.

It allows me to have a merchant account, send newsletters and have the capacity for clients to pay online for my teleclasses and ebooks.

As I help my clients set up their systems and get started in the online world, I hope they will be more future minded than I was!

If you plan to build a business online, this is the ONLY solution.

Highly recommended! 

Carol

Shortening URL's

Just thought I would pass along a cool resource.

It's at http://www.snipurl.com

Snip URL allows you to shorten a lengthy url.

I've known about http://www.tinyurl.com for awhile, but I never
liked the way it uses random characters to shorten the url.

Snip URL allows you to create a short url with a "nickname",
so that it makes sense to the reader (and to you!)

For instance, here's the "snipped" version of a link pointing to
an article that I wrote:

http://snipurl.com/hurtful_comments

Using a shorter link allows you to be certain that your link won't
"wrap" or break in the text of an email.

Snip URL also allows you to track how many people click on
your link.

And best of all, it's free!