The spoken word is considered to be 10 times as persuasive as written text. Why? Emotion is the secret ingredient that moves people to action. Yes, written words can evoke emotion too. But the human voice has the power to multiply the impact that is far greater than written words alone.
Your voice is an instrument, and a powerful one at that. Sound is the medium of emotion -- listeners are more easily moved than readers. Hearing a joke told well, for instance, is more powerful than merely reading it.
It's also much easier for listeners to bond with you when they HEAR your voice -- your personality, warmth and genuineness come across, which allows people to trust you and take one more step toward working with you -- whether that's buying your product, signing up for your teleclass or hiring you. If you only have written words on your web page, for instance, it's harder to convey likability, and it's easier for people to remain emotionally detached. That makes it easier for people to rationalize inaction and the inertia that goes with it.
So how can you leverage the power of your voice? Here's a few ideas:
- Put a short welcome audio message on your website.
- Record a free teleclass and offer it as a bonus for signing up for your newsletter.
- Offer both free and paid teleclasses and record them. You'll get more sign ups if you offer a recording of the call.
- Set up a free audio mini-course (very easy to do with www.ProCartSolutions.com) If you make it short and provide valuable information, people will bond with you because they feel like they know you.
You said:
"The spoken word is considered to be 10 times as persuasive as written text."
I love those stats. Care to share your source?
Posted by: Leesa Barnes | February 06, 2008 at 11:10 PM